Gold Awards Special Mention Honorees

On the Edge
One Day Tampa Expansion Project
Joy FM
Submitted by Joy FM

It doesn't get much edgier than a goal of raising $1.8 million in eight weeks — unless it's raising $1 million in one day. Those were the challenges that Joy FM, a contemporary Christian radio ministry in Florida, took on in its expansion campaign. In late summer 2012, a signal that would allow the station to cover some of the most densely populated metropolitan areas of West Central Florida became available. The station had saved $1 million toward expansion efforts but would need an additional $1.8 million to purchase the signal.