Gold Awards Special Mention Honorees

Making the effort even more challenging: "Very few of the people we were asking to give would benefit directly from this expansion. Those who will be most positively impacted cannot hear the appeal and do not even know the stations exists!" the submitting materials explained.

To meet its goal the station planned to raise $800,000 through personal solicitations with major donors, local businesses and organizations and — this is the cool part — raise another million dollars in a one-day, on-air fundraiser from the general audience. The goal was to get 1,000 to give $500 and 500 people to give $1,000.