Gold Awards Special Mention Honorees

With about 75 days left until the 2012 election, President Obama's senior campaign strategist reached out to the campaign's housefile with a message of urgency. In addition to the main letter, the folder includes a full-color brochure that outlines the costs of advertising in various media markets in battleground states and "story boards" of current ads being run in those states. It's a reminder of just how much time, effort and resources go into getting the message out to the voting public via multiple channels, and it puts concrete amounts on each of the campaigns in various states. The mailing generated one of the highest response rates and the highest average contribution of any of Obama for America's housefile appeals during the campaign.

E-mail ($10 Million and Up)
"I am a Cancer Survivor" Patient Conversion Campaign
City of Hope
Submitted by Chapman Cubine Adams + Hussey