Gold Awards Special Mention Honorees

Our judges were impressed with the way this campaign used heartfelt letters from an actual cancer survivor who received life-saving treatment at City of Hope. The two e-mails from the patient include her photo, her explanation of how much City of Hope means to her and her no-nonsense appeal for support. They do not, however, focus on the details of her illness. Instead, they offer hope and put the opportunity to help save lives squarely in the hands of the reader.