Gold Awards Special Mention Honorees
Our judges were especially impressed with a header on one of the e-mails: "*Breaking news from the field: As we were about to send this email, we learned that two of our recently rescued cows ... are pregnant ..."
The whole package is a study in urgency that carries through in design, content, photos, etc.
- Companies:
- Fund Raising Strategies Inc.
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And the Winners Are ...
Campaign of the Year: Ronald McDonald House Charities
Direct Mail ($10 Million and Up): United States Holocaust Memorial Museum
On the Edge: The Salvation Army Canada
Direct Mail (Less Than $10 Million): City Harvest and Good Counsel Homes
E-mail ($10 Million and Up): Canine Companions for Independence
E-mail (Less Than $10 Million): NARAL Pro-Choice America
Multichannel (Less Than $10 Million): African Wildlife Foundation
Multichannel ($10 Million and Up): Union Rescue Mission
Special Events: Monmouth University
Telefundraising: Democratic National Committee
Social Media: Findlay Hancock County Community Foundation
Website: Covenant House
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