Gold Awards Special Mention Honorees
Multichannel (Less Than $10 Million)
Safe Haven for Cats Annual Appeal
Safe Haven for Cats
Submitted by The One to One Group
There is no denying the "awww" appeal of the Safe Haven for Cats campaign. Judges were especially fond of the unique outer treatment, which featured either a very realistic photo of a cat's paw breaking out of the front of the envelope or an equally convincing photo of a kitten's face breaking through the paper. The elements of each of the various components of this campaign carried over the strong graphics and really got readers' attention. It's a bright and happy campaign that tugs right at the heartstrings of pet owners and other animal lovers.
- Companies:
- Fund Raising Strategies Inc.
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And the Winners Are ...
Campaign of the Year: Ronald McDonald House Charities
Direct Mail ($10 Million and Up): United States Holocaust Memorial Museum
On the Edge: The Salvation Army Canada
Direct Mail (Less Than $10 Million): City Harvest and Good Counsel Homes
E-mail ($10 Million and Up): Canine Companions for Independence
E-mail (Less Than $10 Million): NARAL Pro-Choice America
Multichannel (Less Than $10 Million): African Wildlife Foundation
Multichannel ($10 Million and Up): Union Rescue Mission
Special Events: Monmouth University
Telefundraising: Democratic National Committee
Social Media: Findlay Hancock County Community Foundation
Website: Covenant House
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