And the Winners Are ...
As always, choosing the winners in our Gold Awards for Fundraising Excellence is no easy job. But choose we did. Here's which efforts our judges deemed the best of the best!
As always, we were floored by the work we saw. Choosing winners is always a challenge … and an honor. This year was no exception. Winners were chosen based on a combination of brains and beauty — results and looks — and something a little more subjective that moved our judges in a certain way; something timeless done flawlessly or something innovative done fearlessly; something that the rest of the sector can look at, learn from and applaud.
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Campaign of the Year: Ronald McDonald House Charities
Direct Mail ($10 Million and Up): United States Holocaust Memorial Museum
On the Edge: The Salvation Army Canada
Direct Mail (Less Than $10 Million): City Harvest and Good Counsel Homes
E-mail ($10 Million and Up): Canine Companions for Independence
E-mail (Less Than $10 Million): NARAL Pro-Choice America
Multichannel (Less Than $10 Million): African Wildlife Foundation
Multichannel ($10 Million and Up): Union Rescue Mission
Special Events: Monmouth University
Telefundraising: Democratic National Committee
Social Media: Findlay Hancock County Community Foundation
Website: Covenant House
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