Winners of the 2014 Gold Awards for Fundraising Excellence

By Margaret Battistelli Gardner

In 2012, 45 percent of the people who donated via TWS’ lightbox were new donors, and the organization was looking to increase that number in 2013. The 2012 lightbox was “abrasive-looking,” with a bright yellow background and a link to a donation form. The first focus was streamlining the donation process by including the form directly within the lightbox. ABD Direct also created a clean, mission-relevant design and included short, compelling, year-end-specific copy. The lightbox appeared on the organization homepage Dec. 15 to 31.