Winners of the 2014 Gold Awards for Fundraising Excellence

By Margaret Battistelli Gardner

BRONZE: Union Rescue Mission Website (Submitted by Union Rescue Mission)

The Numbers
Recipients: 85,561
Response rate: 4.83 percent
Total cost: $28,800
Income generated: $752,987.60
Average gift: $182.10
Cost to raise a dollar: $0.04

The Union Rescue Mission website continues to exceed expectations, bringing in more revenue each year and holding an increasing wealth of information on homelessness in Los Angeles. In 2013, the site saw a 10.81 percent increase in average gift, a 19.82 percent increase in number of transactions and a massive 32.75 percent increase in total revenue raised through general giving on the site, for a total of $753,987.60.