And the Winners Are … the 2014 FundRaising Success Gold Awards for Fundraising Excellence
As always, choosing the winners in our Gold Awards for Fundraising Excellence was no easy job. But choose we did. Here are the efforts our judges deemed the best of the best!
Direct Mail ($10 million and over)
Building Hope Campaign
Children’s Hospital of Philadelphia
(Submitted by Schultz & Williams)
The Numbers
Recipients: 5,434
Response rate: 3.42 percent
Total cost: $122,613
Income generated: $487,171
Average gift: $2,619
Cost to raise a dollar: $0.25
Sometimes, it still pays to think inside the box. But it all depends on what’s in there.
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