Winners of the 2014 Gold Awards for Fundraising Excellence

By Margaret Battistelli Gardner

Short and sweet. That’s what our judges liked most about this seven-email, end-of-year campaign for the National Park Foundation.

But they also found it funny and refreshing, and full of nice touches that seem to have made quite an impact on recipients. Among them: multiple opportunities to give, a holiday e-card and a giving thermometer to allow recipients to monitor progress.