Winners of the 2014 Gold Awards for Fundraising Excellence

By Margaret Battistelli Gardner

“The overall campaign on both email and the website had a $500,000 fundraising goal,” explains Polly Papsadore, vice president of marketing at RobbinsKersten Direct. “The emails included a giving thermometer and included different segments for offline donors, online donors and nondonors. The overall 30 Days of Giving campaign surpassed that $500,000 goal by 10 percent. Email contributed 24 percent of the revenue.”