And the Winners Are … the 2014 FundRaising Success Gold Awards for Fundraising Excellence
As always, choosing the winners in our Gold Awards for Fundraising Excellence was no easy job. But choose we did. Here are the efforts our judges deemed the best of the best!
The campaign resulted in significant year-over-year gains, with clickthrough rates increasing by 41 percent, 37 percent more revenue and 30 percent higher average gift. And … the unsubscribe rate actually decreased by 18 percent — proving that your supporters really don’t mind hearing from you often, as long as you have something to say.
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