And the Winners Are … the 2014 FundRaising Success Gold Awards for Fundraising Excellence

The campaign resulted in significant year-over-year gains, with clickthrough rates increasing by 41 percent, 37 percent more revenue and 30 percent higher average gift. And … the unsubscribe rate actually decreased by 18 percent — proving that your supporters really don’t mind hearing from you often, as long as you have something to say.