Winners of the 2014 Gold Awards for Fundraising Excellence

By Margaret Battistelli Gardner

Email (less than $10 million)
October Belo Cipriani Appeal
Guide Dogs for the Blind
(Submitted by Chapman Cubine Adams + Hussey)

The Numbers
Recipients: 62,952
Response rate: 0.17 percent
Total cost: $500
Income generated: $25,732
Average gift: $238.26
Cost to raise a dollar: $0.019

The first thing our judges liked about this year-end email campaign was the compelling and heartfelt story presented by guide-dog recipient Belo Cipriani. The message was crafted to tell the story of Belo and his guide dog, Madge, but it highlighted the donor as the true hero for making the pairing of guide-dog teams possible.