And the Winners Are … the 2014 FundRaising Success Gold Awards for Fundraising Excellence

The second email in the two-email series kept the Belo connection. But rather than repeat his story, the second email featured Belo educating recipients about the importance of their year-end gifts and why it was so critical that they gave to Guide Dogs for the Blind specifically at that time.

But our judges really took notice when it came to the results — specifically a 99 percent larger average gift over the previous year.