And the Winners Are … the 2014 FundRaising Success Gold Awards for Fundraising Excellence
As always, choosing the winners in our Gold Awards for Fundraising Excellence was no easy job. But choose we did. Here are the efforts our judges deemed the best of the best!
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The emails offered a free bumper sticker featuring Davis’ famous pink sneakers and the words “I Stand with Wendy,” followed by a post-action landing page with donation option. NARAL and CCAH came out swinging, developing a “Stand Up” campaign encompassing national and state-level messaging targeting anti-choice legislation in key states and highlighting state legislators who were sneaking anti-abortion language into unrelated state bills. Using email allowed the organization to respond quickly and take advantage of a national news story.
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Margaret Battistelli Gardner
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