Winners of the 2014 Gold Awards for Fundraising Excellence

By Margaret Battistelli Gardner

This award-winning campaign was NARAL’s most successful campaign of 2013. Many of the eight emails focused on state-specific issues, but supporters responded to the “Stand Up” message, contributing 2,279 gifts for a total of more than $104,000, with an average gift of $45.90. The minimal $900 investment enabled more money to go directly to NARAL.