And the Winners Are … the 2014 FundRaising Success Gold Awards for Fundraising Excellence
As always, choosing the winners in our Gold Awards for Fundraising Excellence was no easy job. But choose we did. Here are the efforts our judges deemed the best of the best!
BRONZE: People for the American Way — Repeal Citizens United Campaign (Submitted by CCAH)
The Numbers
Recipients: 4,958,816
Response rate: 0.08 percent
Total cost: $8,163
Income generated: %156,189.49
Average gift: $38.99
Cost to raise a dollar: $0.05
This four-month campaign was a stellar exercise in testing that also brought in a significant amount of money. The audience for the campaign was People for the American Way’s entire list, including recent donors, lapsed donors, reinstate donors and non-donors. In addition to raising money, the goal for the campaign was to test PFAW’s Repeal Citizens United messaging against other possible topics to gauge supporters’ interest. Was the long-standing Citizens United messaging wearing thin?
« Previous 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 35 36 37 38 39 40 41 42 43 44 45 46 47 48 49 50 51 52 53 54 55 56 57 58 59 60 61 62 63 64 65 66 67 68 69 70 71 72 73 74 75 76 77 78 79 80 81 82 83 84 85 86 87 88 89 90 91 92 93 94 95 96 97 98 99 100 101 102 103 104 105 106 107 108 109 110 111 AllNext »
Related Content
Comments
