Winners of the 2014 Gold Awards for Fundraising Excellence

By Margaret Battistelli Gardner

Over the course of nine tests in the four-month period, the Citizens United messaging continually beat other issues (with the exception of one). In the end, the campaign generated 3,787 gifts worth $145,352.36. And while the money is vital, the campaign also ensured that PFAW was engaging its supporters on the best possible messaging and thus not leaving anything — opens, clicks, gifts or dollars — on the table.