And the Winners Are … the 2014 FundRaising Success Gold Awards for Fundraising Excellence
As always, choosing the winners in our Gold Awards for Fundraising Excellence was no easy job. But choose we did. Here are the efforts our judges deemed the best of the best!
Over the course of nine tests in the four-month period, the Citizens United messaging continually beat other issues (with the exception of one). In the end, the campaign generated 3,787 gifts worth $145,352.36. And while the money is vital, the campaign also ensured that PFAW was engaging its supporters on the best possible messaging and thus not leaving anything — opens, clicks, gifts or dollars — on the table.
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