Winners of the 2014 Gold Awards for Fundraising Excellence

By Margaret Battistelli Gardner

The series grossed more than $1.8 million from an audience of just more than 10,000 people — about $70 per conversation. More than 72 percent of that came in via credit card, providing an immediate and steady income and allowing funds to be directed as needed as soon as possible. The overall series had a 7.13 percent conversion rate.