Winners of the 2014 Gold Awards for Fundraising Excellence

By Margaret Battistelli Gardner

In its 2012 cycle, EMILY’s List donors gave in unprecedented numbers. Going into 2013, CCAH recognized that midlevel donors would need a highly targeted, high-touch approach to get energized for the next giving cycle. This campaign was conducted by callers who were highly skilled at communicating with high-level donors and who dialed the leads by hand. While scripts varied throughout the year, the messaging consistently emphasized the “danger” of the GOP agenda and the importance of early giving to help elect pro-choice Democratic women to all levels of government.