Winners of the 2014 Gold Awards for Fundraising Excellence

By Margaret Battistelli Gardner

Roughly 1,200 midlevel donors were solicited at least once a quarter, and over the course of 10 months, they generated $235,000 with a 12 percent conversion rate. More than $200,000 of the revenue was raised on credit card, so more than 80 percent of the dollars raised was available the next day. This campaign is an example of some of the most important components of any successful telefundraising campaign — meticulously tested messaging, intensive training for callers, and ongoing monitoring and feedback.