Winners of the 2014 Gold Awards for Fundraising Excellence

By Margaret Battistelli Gardner

“This tactic proved powerful in not only keeping prospective donors aware of the election results, but to assemble a responsive list that can be used in future telemarketing endeavors,” Gundlach explains.

“This campaign was the highest-grossing of the 2013 telemarketing appeals, with a pledge rate of 16.92 percent and a $54.99 average gift,” she says, adding that those factors helped double the expected net revenue of $43,275 and brought in $88,831 total net by the end of fulfillments.