Winners of the 2014 Gold Awards for Fundraising Excellence

By Margaret Battistelli Gardner

MSPCA-Angell and DaVinci made sure messaging stayed consistent through all elements of the campaign, and that collateral was displayed or distributed in specifically targeted areas. The DM budget was cut in half and the number of brochure reduced to fund the MBTA element of the campaign.

Overall, the campaign resulted in an 18 percent increase in walk attendance and donations from the previous year. The walk also generated more interest in the organization, which led to an increase in Web visits and requests for information.