Winning the Campaign for Donors’ Hearts and Donations
It's a tough race we're in.
Like many people, perhaps you, I watched the presidential debate last night. (And that's as political as I am going to get in this article.) Being a fundraiser, there were a few things I observed about the debate that apply to our profession, too.
It's not what you say; it's what they hear
We work hard at our nonprofits to get our message out to our donors and potential supporters. But too often our donors hear what they want to hear — and sometimes they decide to give or not to give based on their erroneous interpretation of our words.
Pamela Barden is an independent fundraising consultant focused on direct response. You can read more of her fundraising columns here.
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