Winning the Campaign for Donors’ Hearts and Donations
It's a tough race we're in.
Our challenge is to make sure that our messaging is consistent and realize we are communicating to people who aren't as well-versed on our nuances as we are. What is different about your organization than the others with similar names, similar missions or similar-looking logos?
Are you talking to your donors or to your "insiders" — staff and board members? Your challenge is to communicate a message to "undecided donors" that is believable and motivational. That's what "undecided donors" expect to hear from your nonprofit.
Pamela Barden is an independent fundraising consultant focused on direct response. You can read more of her fundraising columns here.
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