Winning the Campaign for Donors’ Hearts and Donations
It's a tough race we're in.
Sometimes donors get overwhelmed by the numbers
We're proud of what we've accomplished, and we want to share the success with our donors. We have opportunities and financial needs, and we know we need our donors' support to address them. But all the numbers can cause a donor to mentally explode.
Three things to ask yourself when presenting numbers to your donors:
Pamela Barden is an independent fundraising consultant focused on direct response. You can read more of her fundraising columns here.
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