Winning the Campaign for Donors’ Hearts and Donations
It's a tough race we're in.
- What are the numbers we want to communicate at this time?
- Which ones are essential to telling our story, and which ones should we eliminate?
- How can we present them so they are remembered?
Spreadsheets aren't stirring. Bar charts are boring. Percentages often don't stir up passion. When sharing numbers, presentation matters.
Pamela Barden is an independent fundraising consultant focused on direct response. You can read more of her fundraising columns here.
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