Winning the Campaign for Donors’ Hearts and Donations
It's a tough race we're in.
That's real money. How much can you afford to invest in solid, well-thought-out plans to achieve your goal, and therefore raise that additional revenue?
Donors appreciate the human moments
It's hard to get all warm and comfy with an organization. Reading "We're a 501(c)(3) organization committed to maximizing the investment of our strategic partners to empower the disenfranchised" may be factual, but it's lacking the "heart" that helps us mere mortals connect.
Pamela Barden is an independent fundraising consultant focused on direct response. You can read more of her fundraising columns here.
Related Content
Comments
