Winning the Campaign for Donors’ Hearts and Donations
It's a tough race we're in.
Don't be afraid to divulge some personality with your donors. Sharing a personal story about how one of your projects touched you, saying "I'm sorry" when you make a mistake, picking up the phone and calling just to say "thank you for your gift" or handwriting a short note on a receipt — all these help donors feel more connected with your organization.
Pamela Barden is an independent fundraising consultant focused on direct response. You can read more of her fundraising columns here.
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