Winning the Campaign for Donors’ Hearts and Donations
It's a tough race we're in.
Are you on the campaign trail to win the hearts and dollars of your donors for your cause? Your organization's survival depends on what your donors decide — not just on one day, but again and again as they are presented with your messages.
Pamela Barden is the creative juice and the copywriting machine behind PJBarden Inc. Pamela also serves on the FundRaising Success Editorial Advisory Board. You can follow Pamela on Twitter @pjbarden
Pamela Barden is an independent fundraising consultant focused on direct response. You can read more of her fundraising columns here.
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