Winning elements of multichannel fundraising campaigns from the Gorilla Organization and Arizone Humane Society

By Joe Boland

One of the best ways for fundraisers to get new ideas is by learning from their peers in the nonprofit sector. And despite the economy and continued budget cuts, 2010 saw no shortage of successful fundraising campaigns.

Over the course of the year, FundRaising Success will share stories from some of the most successful campaigns 2010 had to offer from nonprofit organizations of all shapes, sizes and missions. To kick off this four-part series, we highlight two animal-welfare groups: the Gorilla Organization's Great Gorilla Run and the Arizona Humane Society's 12th annual Pet Telethon.