Fundraising Gone Wild!

A few years ago, the Gorilla Organization did a survey of its runners and found that more than 80 percent of them were 25 to 34 years old, with a pretty even 50-50 split male/female. Expanding on that, the main targets were professionals in London and the surrounding areas with an interest in conservation and animals — individuals who enjoy doing something fun and a little different and those who enjoy taking part in running events. Participants tend to be in the 25- to 40-year-old range, and donors are a little older.