Winning elements of multichannel fundraising campaigns from the Gorilla Organization and Arizone Humane Society

By Joe Boland

Another targeted audience was people who want to do the event and raise money for gorillas as a one-off event. The Great Gorilla Run was listed as one of Time Out magazine's "top 1,000 things to do before you die," so it has mass appeal beyond London. That's why participants of the 2007  San Francisco Gorilla Run and others were sent targeted communications as well.