Fundraising Gone Wild!

"It seems strange to contact people in America about a run taking place in England, but we have so many people coming from abroad," Davies says. "It's quite amazing how far some people will come to take part in it."

With so many channels and a diverse target audience, Davies expected the most response to come from people who picked up leaflets from the team in the streets. The hope was that prospects would sign up to take part in the Great Gorilla Run and raise sponsorship to support gorillas.