Winning elements of multichannel fundraising campaigns from the Gorilla Organization and Arizone Humane Society

By Joe Boland

Creative

The main creative for the campaign were the posters and leaflet fliers. Both used a green-and-yellow color scheme, with the central image a gorilla's face wearing a Gorilla Organization branded headband. On the flier, the copy "Could You Run 7K Dressed as a Gorilla?" ran across the top, with the URL, GreatGorillas.org, scrolled across the bottom.