Winning elements of multichannel fundraising campaigns from the Gorilla Organization and Arizone Humane Society

By Joe Boland

On the back, the image of the gorilla was in the top right corner, with the copy, "Join the Great Gorilla Run 2010 Sunday 26 September," to the left. Below that read, "The charity fun run with a difference … Join 100s of gorilla runners on the streets of London and help save an endangered species from extinction."