Fundraising Gone Wild!

The e-mails were broken up into short sections, using images, links and videos, as well as a call to action to sign up if you haven't already. Plus, the message was filled with links to explore further, and images of gorilla runners ran down the right-hand side.

To further enhance the experience, each month the newsletter focused "on one particular type of fundraising … things like organizing a quiz night at your local pub; approaching your employer for match giving, which essentially doubles any fundraising you bring in; and also organizing smaller events like coffee or dinner parties to encourage people to support that way," Davies says.