Winning elements of multichannel fundraising campaigns from the Gorilla Organization and Arizone Humane Society

By Joe Boland

"We really weren't sure how it was going to affect the run, but we found that while the runners' donor numbers have gone down slightly, the donation amounts have actually gone up," he says.

When it had all shaken out, nearly 600 people signed up to participate in the run, and nearly 250,000 pounds (almost $500,000) has been raised to date.