Winning elements of multichannel fundraising campaigns from the Gorilla Organization and Arizone Humane Society

By Joe Boland

"To get so many runners still registering for the run and then on top of that raising 400 pounds (about $650) from their friends and family that may be worried about jobs or have financial difficulties is incredible. We're going to keep going," Davies says. "This campaign is very successful for a charity of this type, and it will be used again and again." •