Winning elements of multichannel fundraising campaigns from the Gorilla Organization and Arizone Humane Society

By Joe Boland

The  AHS  Pet  Telethon

The Arizona Humane Society (AHS) has been doing its annual pet telethon for more than a decade, but never has the event faced such uncertainty. The state of the economy has left many pet owners in the area struggling to afford to keep their pets. As a result, AHS has seen a significant increase in admissions without an uptick in adoptions.