Fundraising Gone Wild!

The 2010 run was dynamic and unique, says Sam Davies, events manager for the Gorilla Organization.

"How many other fundraising campaigns use people dressed in gorilla suits to recruit and raise funds?" he asks.

As you can imagine, the event draws a diverse crowd — one runner traveled all the way from Australia to take part in the 2010 event held Sept. 26 — thus the organization targeted a range of audiences by using both new and tried-and-true methods of marketing.