Fundraising Gone Wild!

Creative

The direct mailer sent out was a postcard mailing. On the front of the postcard was the pet telethon logo — the words Pet Telethon inside a bone, with the silhouettes of a dog and a cat resting above the bone. Underneath read the tagline: "Give help. Give hope. Give life."

Below that was a call to action, "Put your compassion in action," followed by the date and time of the telethon itself and the ABC15 logo. Then below that were the top five reasons to watch, and the pettelethon.azhumane.org URL. On the reverse, AHS had a thank-you note acknowledging recipients for past support and encouraging them to tune in again this year. It ended with another call to action: "To see the many ways your gift helps homeless animals, sign up to receive a reminder to tune in, or to donate online, visit pettelethon.azhumane.org."