Fundraising Gone Wild!

That was just one element of the creative. Teasers were also sent along with the top five reasons to watch. One had a picture of a kitten, targeted to cat lovers, and the other had an image of a dog, aimed at dog lovers. Posters were also versioned for cat lovers and dog lovers. The kitty poster had three images of kittens, with text between each picture: "A hard sell would be to tell you we cared for 33,849 pets last year," "A hard sell would be to tell you that we spayed and neutered 19,334 pets. Or that we gave second chances to 11,508 sick and injured pets," and, "But this isn't a hard sell. This is a soft sell. A ridiculously precious and lovable and cuddly soft sell." Each number was in blue type, and then the "Put your compassion in action" text followed along with the logo and pet telethon info.