Fundraising Gone Wild!

Then, each e-mail had the story of an animal, followed by how your donation helps, another Donate Now button, a link to see the ways donors' gifts are put into action, links to social media and other info, and images of animals throughout.

Working with Covario, AHS also managed to incorporate a text search ad, playing off the e-mail communications countdown. And two 30-second commercials aired as well beginning a month out.