Fundraising Gone Wild!

On July 19, it ran its first commercial on ABC15 and aired the two commercials it shot the next three weeks prior to the telethon. Concurrently, e-mails and updates via Facebook and Twitter were being pushed out as well.

At the same time, AHS was in communication with Covario about developing a partnership. AHS told Covario it was in the midst of its pet telethon campaign, and Covario wanted to help right away. Its corporate responsibility slogan, after all, is "We're in the business of search, and there's no search more important than the search for a missing child or pet," says CEO Russ Mann.