Fundraising Gone Wild!

Overall, 144,000 households tuned in, and there was a large increase in the amount of time people viewed the telethon. In 2009, only 16 percent of viewers watched for two to three hours, while 21 percent watched for one to two hours. In 2010, 52 percent of the audience watched for two to three hours, giving AHS the opportunity to engage its supporters and educate them further on the services and programs it offers.