Fundraising Gone Wild!

Now with more time to incorporate further search strategies, AHS plans to ratchet up the 2011 pet telethon campaign. Working with Covario, AHS is going to focus on SEO and increasing the Web rankings for the organization and the telethon. Also, AHS expects to continue walking the line between keeping the traditional channels of phone and mail to appease the older, most lucrative donors, as well as keeping current with new technologies, especially online, to cultivate younger donors and communicate with them where they are as they mature into 50-plus and 65-plus donors.