Fundraising Gone Wild!
Part 1 of our four-part series show-
casing successful campaigns breaks 
down winning elements of the Great 
 Gorilla Run and AZ Humane 
 Society Pet Telethon.
By
Joe Boland
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AHS has a text-to-give program, a friends-asking-friends, peer-to-peer campaign online it recently rolled out, and it will continue to explore online technologies and leverage the traditional direct-marketing channels. FS
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- Companies:
- Arizona Humane Society
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Joe Boland
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