Fundraising Gone Wild!

Despite being a relatively small organization undertaking so many channels, all the marketing was done in-house. The only outside help came from South East Direct Marketing, which handled the printing.

But the multichannel campaign was nothing new for the Gorilla Organization. The Great Gorilla Run has been a successful multichannel fundraising campaign for years, raising approximately 1.3 million pounds (more than $2 million) from about 2,500 runners in London alone.